Social Media for Contractors
Project showcases, tips, and reviews — generated in minutes and queued across every platform.
Contractors win business when their work is visible. The problem is that the people who can actually do the work — finish the project, manage the crew, talk to the client — are the same people expected to find time to post about it. Draftovo solves that. We generate 30 branded social posts a month built specifically for contractors: project before/afters, how-to tips your customers actually search for, neighborhood showcases, and review highlights. Every post uses your logo and brand colors, gets written in your voice, and lands on Instagram, Facebook, and Google Business Profile on the days they should.
Why contractors struggle with social media
The patterns we see over and over — and how Draftovo fixes each.
The job site is the workday
You finish a project at 6pm and the last thing you want to do is write a caption. So you don't. Three months later your feed looks dead and leads dry up.
Generic content doesn't convert
Stock-photo "Happy Friday!" posts don't book jobs. Homeowners want to see real local work — and that takes time you don't have.
Reviews never become content
You have dozens of 5-star reviews on Google. Almost none of them ever make it onto Instagram, where the next 50 customers are scrolling.
Sample posts
A small slice of what Draftovo ships to paying customers every month.
Every content type contractors actually need
Draftovo doesn't just write captions — it picks the right post format for the moment.
- Project spotlight
Before/after of yesterday's kitchen remodel, framed with your logo and a "Book a free estimate" CTA.
- How-to tip
"3 signs it's time to re-seal your deck" — a 5-second authority builder your customers actually save.
- Review highlight
A real 5-star review repurposed as a branded story tile with your colors and contact info.
- Neighborhood post
"Just finished a roof in the Crestwood neighborhood" — proves you work locally without naming clients.
- Service explainer
"What's actually included in a $12K bath remodel" — answers the question every lead is afraid to ask.
- Seasonal reminder
"Schedule your fall gutter cleaning before the leaves fall" — timed to fire in early September.
Frequently asked questions
How does Draftovo know what contractors should post?
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When you set up your account, you tell us what trades you cover (roofing, kitchen remodels, HVAC, etc.) and the kinds of customers you serve. Draftovo combines that with current homeowner search trends and content patterns proven to convert for contractors. You get a mix of project showcases, tips, reviews, and service explainers — not generic "motivational quotes."
Can Draftovo post to my Google Business Profile?
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Yes. Draftovo publishes to Instagram, Facebook, and Google Business Profile from a single dashboard. GBP posts are especially valuable for contractors — they show up in local search and drive direct phone calls.
I don't have great photos of my work. Will Draftovo still work?
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You don't need professional photography. Phone-quality photos work fine — Draftovo generates branded design overlays, before/after layouts, and text-driven posts that look professional even without a portfolio.
How much does this cost compared to hiring a marketing agency?
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A local social media agency typically charges $800–$2,500/month for a contractor. Draftovo starts at $29.99/mo and ships more content per month than most agencies, generated to your brand automatically.
Can I review posts before they publish?
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Yes. Every post drops into your queue first — you can edit the caption, swap the image, or delete it before it ever goes live. If you trust the output, Autopilot mode publishes automatically on the schedule we recommend.
Ready to ship 30 branded posts a month?
14-day free trial · no credit card required.