Social Media for Real Estate
Listings, market tips, and neighborhood spotlights — generated in your voice and scheduled automatically.
In real estate, your social feed is your second business card. The agents who consistently post — listings, market updates, neighborhood expertise — are the ones who win the next listing call. The problem is that you're showing houses, writing offers, and managing closings. Draftovo generates 30 branded social posts a month built specifically for real estate: new listing spotlights, just-sold celebrations, neighborhood guides, and weekly market updates pulled from real data. Every post uses your headshot, brand colors, brokerage logo, and voice — and publishes to Instagram, Facebook, and LinkedIn on the right cadence.
Why real estate struggle with social media
The patterns we see over and over — and how Draftovo fixes each.
Listings are perishable content
A new listing is its best social moment in the first 72 hours. If you don't post it fast and post it well, the visibility window closes.
Market updates take hours to write
You know what your local market is doing. Turning that into a clean, branded weekly post takes 60–90 minutes you don't have between showings.
Neighborhood expertise gets buried
You probably know more about your zip code than any other agent. But "Why I love Riverside" posts are the first thing to get cut when you're busy.
Sample posts
A small slice of what Draftovo ships to paying customers every month.
Every content type real estate actually need
Draftovo doesn't just write captions — it picks the right post format for the moment.
- New listing spotlight
"Just listed: 3BR craftsman on Oak St, open house Sat 12–3" with the listing link and photos.
- Just sold post
"Just sold in Riverside — over asking, multiple offers, 6 days on market" — branded social proof.
- Market update
Weekly post showing median price, days on market, and inventory for your specific city.
- Neighborhood guide
"Why I love showing homes in Oak Park" — establishes you as the local expert.
- Buyer tip
"3 things to check before you accept a counter offer" — content first-time buyers actually save.
- Seasonal reminder
"Spring market starts in February, not April — here's why" — timed to fire in mid-January.
Frequently asked questions
Can Draftovo pull my MLS listings automatically?
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Currently you paste the listing details in and we generate the branded post in seconds — caption, layout, hashtags, and CTA. Direct MLS integration is on our roadmap.
Does this comply with my brokerage's marketing rules?
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Yes. You configure your brokerage logo, disclaimer text, license number, and any required equal-housing language during onboarding. Every post Draftovo generates includes the required elements automatically.
I work as part of a team — does Draftovo support that?
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Enterprise plans support multiple brand kits, so each team member can have their own headshot, contact info, and voice while still sharing brokerage branding. Posts are generated per-agent but managed in one dashboard.
Will the market updates use real local data?
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Draftovo includes generalized market-trend prompts. For city-specific data, you can paste in numbers from your MLS or Realtor.com and Draftovo will format them as a branded weekly update. Direct data feeds are on the roadmap.
How is this different from a real estate–specific social media tool?
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Most real estate–specific tools either schedule generic content (Coffee & Contracts, Agentcrate) or post your photos with stock captions. Draftovo generates fresh, branded content in your voice — so your feed doesn't look identical to every other agent in your office.
Ready to ship 30 branded posts a month?
14-day free trial · no credit card required.