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Home Services

AI Social Media Content for Home Services Businesses

Plumbers, HVAC, roofers, landscapers, electricians — fill your schedule with job-site Reels, educational posts, and local SEO content.

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Job-site Reel scripts with hooks that actually stop the scroll.

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Educational 'before you hire' carousels that build neighborhood trust.

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Local-SEO captions and hashtags tuned for your service area.

Real Home Services content samples

A preview of the Home Services scripts Draftovo ships to paying customers every month. You get 30 new pieces like these in your brand voice.

instagram · behind_the_scenes

Meet Sarah Who Keeps Your Drains Flowing Smooth

Sarah's been with our team for three years, and she can diagnose a clog faster than most people can find a plunger. Before her morning coffee, she's usually already cleared two drain lines and saved someone from a flooded basement. What most people don't see is the problem-solving that happens before the fix—every home is different, every pipe system has its quirks. Today she tackled a 40-year-old cast iron system that would've stumped most techs. We're lucky to have her expertise on our crew.

Meet the rest of our crew

#behindthescenes #plumbingtech #womeinntrades #plumbingcrew #homeservices #skilledtrades #draincleaning #teamspotlight #localplumber #plumbingexperts #tradework #homerepairpros #communityheroes #plumbinglife #smallbusinessteam

any · promotional

Spring HVAC Tune-Up Special Ends This Friday

Don't wait until the first 90-degree day to find out your AC isn't working. Our spring tune-up includes a full system inspection, coil cleaning, refrigerant check, and filter replacement—everything you need to stay cool all summer. Book by Friday and save $45 off our regular service rate. We're scheduling out about two weeks right now, so spots are filling up fast as temperatures climb. Investment in prevention now saves you from emergency repair bills later when you need it most.

Book your tune-up now

#hvacservice #airmaintenance #springspecial #hvactechnician #airconditioner #homeservices #hvactech #coolingsystem #homecomfort #acrepair #seasonalservice #hvaclife #limitedtimeoffer #preventativemaintenance #localservice

facebook · testimonial

The Jenkins Family Avoided a Flooded Kitchen Disaster

Got a call from the Jenkins family last Tuesday—their dishwasher was leaking and they caught it just in time. What started as a small puddle could've turned into thousands in water damage if they'd left for their weekend trip. We replaced the faulty valve, checked all connections, and gave them peace of mind before they hit the road. Mrs. Jenkins said she could actually enjoy her vacation knowing her kitchen wasn't underwater back home. That's exactly why we offer same-day emergency service in our area.

Read more customer stories

#customerreview #plumbingsuccess #emergencyplumbing #homeservices #customerservice #plumbingrepair #dishwasherrepair #waterdamage #localplumber #happycustomers #plumbingexperts #homesafety #quickresponse #testimonial #trustedservice

threads · question

What's the One Home Repair You Keep Putting Off

We all have that one thing on the list that keeps getting pushed to next month. For a lot of folks, it's the leaky faucet that's been dripping for six months or the outlet that sparks occasionally. Small issues rarely fix themselves—they usually just become bigger, more expensive problems. So we're curious: what's yours? Drop a comment and let us know what project you've been avoiding. Maybe we can give you some advice on whether it's a DIY fix or time to call in backup.

Tell us in the comments

#homerepair #homeowners #homeimprovement #fixitnow #homeservices #diyordont #homeprojects #handymanservice #homemaintenance #homecare #localservice #asktheexperts #homequestions #communitypost #homerepairadvice

facebook · educational

Your Gutters Are Doing Way More Than You Think

Most homeowners see gutters as just rain catchers, but they're actually your home's first line of defense against foundation damage, basement flooding, and even pest infestations. A clogged gutter can dump thousands of gallons right against your foundation during a heavy storm. We pulled 40 pounds of debris from a single home last week—including a basketball somehow. When's the last time you looked up there?

Schedule your gutter inspection today

#homeservices #gutterguards #homerepair #homemaintenance #guttercare #foundationrepair #homeownertips #preventivemaintenance #exteriorhome #gutterprotection #homeimprovement #propertycare #housemaintenance #seasonalmaintenance #smarthomeowner

instagram · behind_the_scenes

Behind Every Service Call Is a Two-Hour Prep

People see our van pull up and think the work starts right then. What they don't see: the 5 AM inventory check, loading specialized tools for three different job types, routing stops to minimize drive time, calling suppliers for a rare part, and double-checking permits. Our lead tech Marcus has this down to a science—his truck is basically a mobile workshop with over 2,000 individual parts organized by job type. This is what it takes to show up ready to solve your problem in one trip.

See why preparation matters—call us

#behindthescenes #homeservices #smallbusinesslife #servicetech #tradelife #skilledtrades #workethic #servicepro #homerepair #tradesperson #smallbusiness #bluecollar #serviceindustry #contractor #localbusiness

any · promotional

Free Water Pressure Test With Any Plumbing Service

Notice your shower losing its punch? Book any plumbing service with us this month and we'll test your water pressure at every fixture completely free. Low pressure can mean corroded pipes, hidden leaks, or a failing pressure regulator—issues that only get more expensive when ignored. Takes us 15 minutes and could save you from a major repair down the road. Valid through the end of the month for new and existing customers.

Book now and get tested free

#plumbingservices #homeplumbing #waterrepair #plumber #homeservices #plumbingrepair #waterleaks #plumbingspecial #homeowner #maintenancespecial #localplumber #plumbingpro #homemaintenance #limitedoffer #servicespecial

facebook · question

Which Home System Scares You the Most to Deal With

Is it your electrical panel? The mysterious HVAC sounds? That sump pump you've never actually tested? We all have that one system in our homes that feels totally intimidating. Drop a comment and tell us which one keeps you up at night. We love demystifying this stuff and might just create a simple guide based on what you tell us. No judgment here—we've seen seasoned homeowners confused by a circuit breaker.

Tell us in the comments below

#homeowners #homerepair #homeservices #homerenovation #homecare #hvacservice #electrical #plumbing #askanexpert #homeadvice #homeimprovement #maintenancetips #homesystems #homeownership #fixit

any · tip

The Thermostat Trick That Cuts Your Bill Instantly

Set your thermostat to match your actual schedule, not your ideal fantasy schedule. If nobody's home from 9 to 5, program it to adjust by 7-10 degrees during those hours. Modern systems reach your target temp in about 20 minutes, so set it to kick back on at 4:40, not 9 AM. This one change drops most heating bills by 10-15 percent without sacrificing comfort. Your system also lasts longer because it's not running flat-out all day to an empty house.

Need help programming your thermostat? Contact us

#hvactips #energysaving #homeservices #hvacservice #smartthermostat #utilitybills #homeefficiency #moneysavingtips #hvactech #heatingandcooling #homeownertips #energyefficient #hvacmaintenance #costsaving #homecomfort

facebook · story

We Found a Family of Raccoons in This Chimney

Last Tuesday's routine chimney inspection turned into a wildlife rescue mission. The homeowners heard scratching for weeks but thought it was just branches. Turns out, mama raccoon had set up a nursery 15 feet down. We safely relocated the family and installed a custom chimney cap with reinforced mesh. Now that's a service call you don't forget. Sometimes our job is part tradesman, part animal control, and always an adventure.

Schedule your chimney inspection today

#homeservices #chimneyrepair #wildliferemoval #homeowners #chimneyinspection #homemaintenance #smallbusiness #unexpectedsurprises #localservice #homerepair #propertycare #residentalservices #communityservice #truststories #homesafety

instagram · educational

Signs Your Electrical Panel Needs an Upgrade Now

Flickering lights when you run the microwave? Breakers tripping constantly? Your electrical panel might be screaming for help. Most homes built before 1990 have 100-amp panels that can't handle modern appliances, EVs, and home offices. We're seeing more overloaded systems every month. If your panel is warm to the touch or you smell burning plastic, call an electrician immediately. Upgrading to 200-amp service isn't just convenient—it's a safety issue and increases your home value.

Book a free electrical assessment

#electricalsafety #homesafety #electrician #homeupgrade #homeimprovement #electricalrepair #homeowners #homeservices #propertyvalue #modernhome #safetyfirst #homerepair #licensedelectrician #homemaintenance #fireprevention

facebook · educational

Why Your Water Heater Makes That Banging Noise

That rumbling sound coming from your water heater isn't ghosts—it's sediment buildup at the bottom of the tank. Over time, minerals from your water settle and harden, causing those alarming noises when the water heats up. The good news? Flushing your tank once a year can prevent this and extend your heater's lifespan by years. If the noise persists after flushing, it might be time for a professional inspection before a small issue becomes an expensive replacement.

Schedule your annual flush today

#homeservices #waterheater #plumbingtips #homerepair #homemaintenance #plumber #plumbinglife #hvactips #homeownertips #homeimprovement #waterheaterrepair #plumbingproblems #diyplumbing #homecare #fixyourhome

Home Services social media FAQ

Does social media actually get leads for home services?

Yes — especially locally. Reels showing real job sites, tips to avoid scams, and seasonal maintenance checklists consistently drive calls. Draftovo writes the scripts so your crew can film on-site in 60 seconds.

What should a plumber or HVAC company post about?

Common homeowner mistakes, warning signs, cost breakdowns, and behind-the-scenes job footage. Every Draftovo home-services plan covers all four angles each month.

Can Draftovo handle multiple trades under one account?

Yes. Add each trade as a service and we'll distribute content across all of them every month.

How do I get my techs to film content on the job?

We give you a one-page shot list per video. Most techs can capture a full week of content during a single service call.

Ready to ship 30 Home Services posts a month?

Draftovo generates a full month of branded, ready-to-post social content for your home services business in under 10 minutes.