A preview of the Marketing / Agency scripts Draftovo ships to paying customers every month. You get 30 new pieces like these in your brand voice.
instagram · educational
Your Competitor Analysis is Probably Backwards
Most agencies obsess over what competitors are doing right. We flip it. We study what they're ignoring completely. Found three competitors in the SaaS space all focused on LinkedIn while completely abandoning their email lists. That gap became our client's biggest growth channel. Stop trying to out-execute everyone on the same tactics. Find the white space they're not even looking at.
→ Save this for your next strategy session
#marketingtips #competitoranalysis #marketingstrategy #agencytips #digitalmarketing #growthmarketing #marketingadvice #agencylife #marketingagency #strategymatters #businessstrategy #marketinghacks #agencyowner #clientresults #marketinginsights
linkedin · behind_the_scenes
We Just Spent 47 Hours on One Campaign
Last week we tracked every minute spent on a client's product launch campaign. The result? 47 hours from strategy to execution. Most agencies would bill this at $15K+, but here's what actually happened: 12 hours were pure revision loops from unclear feedback, 8 hours waiting on assets, and 6 hours in meetings that could've been emails. We're now rebuilding our process to cut that time in half while delivering better results. Transparency isn't always pretty, but it makes us better.
→ What slows down your projects?
#marketingagency #agencylife #behindthescenes #digitalmarketing #agencytransparency #marketingstrategy #clientwork #processimprovement #marketingtips #smallagency #agencyowner #marketingservices #businessefficiency #realmarketing #agencyinsights
instagram · educational
Stop Posting Daily If You're Saying Nothing
The biggest lie in marketing right now is that consistency beats quality. We see brands posting three times a day with zero engagement because they're filling a content calendar instead of starting conversations. One well-researched post per week will outperform seven generic quotes every single time. Your audience doesn't need more content. They need content worth stopping for. Focus on depth, not frequency, and watch your engagement actually grow.
→ Save this for later reference
#contentmarketing #socialmediatips #marketingadvice #digitalstrategy #contentcreation #socialmediamarketing #marketingagency #brandstrategy #engagementtips #qualityoverdquantity #marketingmyth #contentcreator #socialmediahelp #smartmarketing #agencyadvice
threads · question
Which Metric Actually Matters for Your Business
You've got followers, likes, impressions, reach, clicks, and conversions all staring at you from the dashboard. But here's the real question: which one actually connects to revenue for your specific business model? For e-commerce, it's conversion rate. For service providers, it's qualified lead volume. For content creators, it's audience retention. Stop celebrating vanity metrics that don't pay the bills. Pick the one number that directly impacts your bottom line and obsess over improving just that for the next 90 days.
→ Tell us your north star metric
#marketingmetrics #digitalmarketing #marketingstrategy #businessgrowth #marketingtips #agencylife #datadriven #marketingagency #socialmediamarketing #ROI #marketinggoals #businessmetrics #performancemarketing #smartbusiness #agencytips
facebook · testimonial
Our Client Just Hit 10K Monthly Visitors
Six months ago, this local B2B service company was getting 380 website visitors per month. Today they hit 10,247. No paid ads. Just strategic SEO, consistent blog content, and actually answering the questions their customers were already searching for. The owner told us yesterday that they're now booking discovery calls from the website every single week without cold outreach. This is what happens when you play the long game instead of chasing viral moments. Sustainable growth isn't sexy, but it pays the mortgage.
→ Want results like this? DM us
#clientsuccess #SEOresults #marketingagency #organicgrowth #digitalmarketing #B2Bmarketing #contentmarketing #websitetraffic #marketingwins #agencyresults #SEOstrategy #clienttestimonial #marketingROI #businessgrowth #agencylife
linkedin · announcement
We're Officially Dropping Retainer Minimums Next Month
Big news: Starting February 1st, we're eliminating our $3K monthly retainer minimum. We've been an agency that only worked with established businesses, but we kept getting messages from startups and solopreneurs who needed real marketing help but couldn't afford traditional agency pricing. So we're launching project-based packages starting at $800. Same quality, same team, just more flexible. We're betting that serving 20 small businesses will be more fulfilling than serving 5 big ones. Time to practice what we preach about accessible marketing.
→ Get on the waitlist now
#agencynews #marketingagency #smallbusinessmarketing #affordablemarketing #agencyannouncement #marketingservices #startupmarketing #digitalmarketing #smallbusiness #marketinghelp #agencylife #businessannouncement #marketingpackages #entrepreneurship #accessiblemarketing
linkedin · tip
Your Brand Guidelines Are Collecting Digital Dust
Here's the truth: most brand guidelines we inherit from clients are beautiful PDFs that nobody actually uses. The fonts aren't installed. The color codes are buried on page 47. The tone of voice examples sound nothing like how the founder actually talks. We now create one-page brand cheat sheets instead. Everything your team needs to stay on-brand fits on a single screen. No scrolling, no searching, no excuses. It's changed how our clients show up consistently across every platform.
→ Save this for your next brand project
#marketingagency #brandstrategy #brandguidelines #smallbusinessmarketing #agencylife #brandidentity #marketingtips #creativeagency #businessgrowth #marketingstrategy #agencytips #branding101 #digitalmarketing #contentmarketing #marketingtools
threads · question
What's the Smallest Marketing Win You Had This Month
We're celebrating the tiny stuff today. Not the huge campaign launches or viral posts. We want to hear about the small wins that actually moved the needle. For us, it was finally getting a client to reply to feedback requests within 24 hours instead of two weeks. Sounds small, but it's cut our project timelines in half. What's yours? A new follower who became a customer? Finally nailing your email subject lines? An extra hour of focus time? Drop it below.
→ Share your win in the comments
#marketingwins #smallbusinessowner #agencyowner #marketingagency #entrepreneurlife #digitalmarketing #businessowner #marketingtips #agencycommunity #smallwins #businessgrowth #marketingstrategy #solopreneur #freelancelife #agencylife
instagram · story
We Fired a Client Who Paid Us 4K Monthly
Last quarter, we let go of our third-highest paying client. The red flags were everywhere: last-minute requests at 9 PM, blaming us for metrics we never promised to move, refusing to provide access to accounts for weeks then demanding results. The breaking point was when they asked us to fabricate engagement numbers for their board meeting. Some money isn't worth it. Our team's mental health matters more than any retainer. Two weeks later, we signed two new clients who respect boundaries and we actually enjoy working with them.
→ Read that again if you needed this
#agencylife #businessboundaries #marketingagency #entrepreneurship #clientrelationships #agencyowner #smallbusiness #businesslessons #knowyourworth #agencytips #freelancelife #businessgrowth #marketingcommunity #worklifebalance #businessstory
linkedin · educational
The Three Questions We Ask Before Every Campaign
Before we build a single landing page or write one ad, we ask clients these three questions: One, who is already buying from you and why did they choose you over competitors? Two, what's the one action we want people to take after seeing this? Three, how will we know if this actually worked in 30 days? If a client can't answer these clearly, we pause and workshop them first. No point running ads to the wrong people, asking for too many actions, or chasing vanity metrics. These three questions have saved us from countless campaigns that would've flopped.
→ Bookmark this for your next campaign
#marketingstrategy #digitalmarketing #marketingagency #campaignplanning #advertisingtips #marketingtips #agencylife #businessstrategy #paidads #marketingplan #adstrategy #clientwork #agencytips #marketingbasics #growthmarketing
any · promotional
This Email Template Recovered 18K in Unpaid Invoices
Chasing payments used to drain our energy every month. We'd send awkward reminder emails, wait another week, then repeat. Then we created one simple template that's recovered over 18K in late invoices this year. The secret? We stopped apologizing for asking for our money. The subject line is just 'Invoice [number] payment update needed' and the body has three sentences: the amount, the original due date, and one clear next step with a deadline. No fluff, no 'just circling back' language. Firm and professional. It works.
→ DM us for the full template
#agencyowner #invoicing #smallbusinesstips #freelancetips #getpaid #businesstips #agencylife #entrepreneurtips #cashflow #businessowner #freelancelife #marketingagency #professionaltips #smallbusinessowner #moneymanagement
linkedin · story
We Turned Down a Six Figure Contract Yesterday
The scope was perfect. The budget was there. But thirty seconds into the kickoff call, we knew their internal team would fight us on every recommendation. We've learned that no amount of money fixes a client who won't trust the process. Sometimes the best business decision is knowing when to walk away. We'd rather work with a scrappy startup that listens than a corporate giant that second-guesses every move.
→ What's your client red flag?
#marketingagency #agencylife #clientrelationships #businessboundaries #agencyowner #marketingstrategy #knowyourworth #clientselection #agencytips #smallagency #marketingconsulting #agencygrowth #businessdecisions #marketingbusiness #digitalagency